Inman compiled a list of savvy responses to non-committal or less-than-cooperative buyers and sellers, though agents should not use those that don’t apply in certain cases Real estate agents handle countless objections from clients in… Read More

What do agents do to earn their keep? As consumers question agents’ value, it’s worth noting the many (many!) duties agents perform outside of showing, selling and listing homes t is a juggler-in-chief and wears… Read More

Even a slight mistake could end up costing a lot of money; a lot of stress; and, worst of all, tarnish your reputation. Real estate agents are particularly vulnerable when it comes to getting sued. Read More

If you work with FSBOs in the right way, you can provide yourself with another revenue stream and maybe even an excellent source for referrals Understanding for-sale-by-owners FSBOs are a unique group of players in… Read More

The ultimate guide to spotting the nosy neighbors, the voyeurs and the users In real estate, leads come in all forms, and a good number of them turn out to be false alarms. Today,… Read More

The more flexible and adaptable you are, the faster you’ll be able to determine the best formula for you Generating a high volume of quality leads for listings can be a challenge for many real estate… Read More

Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business Being a successful real estate agent involves prospecting for new business, retaining existing… Read More

It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints   Direct Mail – A hard-to-perfect approach to marketing. Much of the time, your… Read More

Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business It’s always important to think about what you could be doing to… Read More

Lighting, camera, action! Here are my top tips for making professional looking video tours Like some dating apps these days, those looking for a date with their potential forever real estate can now preview their… Read More

Here are 8 coping strategies for dealing with difficult agents working on the other side of the transaction From launching a property for sale to working with buyers, no matter what side of the fence you… Read More

Stop the ‘woe-is-me’ and fearing you’ll be replaced. Go forth and guide your clients through the process of buying and selling homes It’s exhausting. There are only so many ways to say, “Don’t fear technology… Read More