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A tale of 3 agents Below is a detailed explanation of the interactions the selling couple had with three very different agents and what the winning agent did right. 1. The ‘award-winning team’ The mother-daughter… Read More

Just as a buyer needs to do their due diligence, a seller needs to do theirs so that bad judgment calls don’t derail their deal Whether you’re a rookie agent, a rising team leader or… Read More

A cheat sheet for those who aren’t fluent in “Realtor speak” Whether you’re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills. Read More

Do what you’re genuinely passionate about, but remember that the defining factor for success lies in determining the return on investing in yourself Whether you’re a rookie agent, a rising team leader or… Read More

to be the best agent in your market place, dominate the competition and watch your closings and commission soar to near unlimited heights The statistics for new agents entering into business are rather bleak. An overwhelming… Read More

Make sure you’re on track for the entire year with this Q2 check-in It’s April if you can believe it, but this is no April fool’s post. With the start of April also comes the… Read More

Agents race to reach FSBOs every time they hit the market — here’s how to be the one who wins Calling for-sale-by-owners (FSBOs) is a popular time-tested strategy agents use to grow the listings side of… Read More

Configure your site properly, add easy contact forms, and leverage reviews — and you’ll be miles ahead of your competition The vast majority of real estate agents don’t take the necessary steps to improve their websites. Most… Read More

From taking calls during client meetings to being sloppy with contracts, here’s why consumers get frustrated with their real estate agents Consumers do many things that rub agents the wrong way: calling multiple agents to see… Read More

Equip your clients to handle the emotional transaction process before they get started The media loves writing and talking about first-time buyers, what they need to know and what they should do to prepare… Read More

Whether it is posturing, stalling on purpose or issues that must be resolved, delays in the negotiation process can cause a domino effect for all involved Negotiating an offer is often like a game of… Read More

Keep it classy, smart, attractive and honest, and you might end up face-to-face with a prospect With more than 1,000 Inman posts, Bernice Ross is a long-time contributor whose weekly column on real estate… Read More